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Reference / Himmel & Partner

A digital platform for a specialist recruitment consultancy.

For Himmel & Partner, Lamptey Media developed a complete web presence for placing specialists and managers in building services engineering.

Industry
Recruitment consultancy for building services engineering
Services
  • Strategy
  • Concept
  • Web design
  • Development
  • Copywriting
  • Technical SEO
  • Performance
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Himmel & Partner home page: two people in hard hats and high-visibility vests walking through a building shell, in front of them the headline “Your move remains your business.” and buttons to arrange a call-back and to see how it works.

01 / Starting point

Two audiences.
One shared website.

The challenge

The challenge was to address two very different audiences on one website: candidates who place particular value on confidentiality and personal advice, and companies looking for qualified specialists in a demanding market.

The solution

The result is a clear, trustworthy website focused entirely on building services engineering. The content does without the usual recruitment clichés and leads both audiences directly to getting in touch.

Former home page at himmelundpartner.de: a note that the site is being rebuilt, a field for an email address with a “Notify me” button, and below it a wall of building blocks.
BeforeThe starting point was a placeholder page announcing the rebuild, with a field for email notifications.
Himmel & Partner home page: two people in hard hats and high-visibility vests walking through a building shell, in front of them the headline “Your move remains your business.” and buttons to arrange a call-back and to see how it works.
AfterThe new home page, with separate paths for candidates and companies.

02 / Insights

From the first impression
to the individual profile.

Section “What you get from me” with six promises, from discretion to “Even if you’re not planning to move”. Next to it, a card with the name, employer and salary blurred and the note “Only with your consent”.
Six promises
Candidate area with the headline “One short contact. I’ll do the rest.” and a short call-back form with phone number, preferred time and current position.
Candidate area
Company area with the headline “The position has been open for months. It doesn’t have to stay that way.” and an enquiry form. On the left, a man backlit at a window.
Company area
Overview of profiles in demand: at the top a photo of a woman at a laptop, below it filters by discipline (HKLS, ELT, MSR, GA, VT and BIM), a selection by region and a search field.
Profiles in demand
Profile page for an HVAC project manager in the Düsseldorf area, with typical tasks, requirements and what the position usually offers.
Profile page
Himmel & Partner home page on a smartphone with the headline and a button to arrange a call-back.
Overview of profiles in demand on a smartphone with discipline filters, region selection and search field.
On a smartphone

03 / Delivery

What was
actually built.

  • Individual positioning and brand impact
  • Responsive website for desktop and mobile
  • Website in 21 languages, with Arabic and Persian right to left
  • Separate contact paths for candidates and companies
  • Over 200 structured building services profiles
  • Regional pages for numerous German economic regions
  • Filters by discipline, region and position
  • Eleven building services occupations with tasks, routes into the job and further training
  • A guide with articles on salary, changing jobs and recruiting specialists, with sources disclosed
  • Technical SEO foundation and structured data
  • Privacy-compliant contact forms
  • Contact options by phone, email and WhatsApp
  • Optimised loading times and usability
  • Six promises to candidates as an interactive overview
  • A five-step process, with the option to stop after each step

04 / Result

A digital platform
of its own.

Himmel & Partner now has its own digital platform that conveys expertise, builds trust and makes concrete enquiries possible. Its technical structure also provides a solid foundation for building organic visibility over the long term.

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