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Reference / Artemtate

An online gallery as a walk-through exhibition.

For Artemtate, Lamptey Media developed a new website where the works of Stefan Vrakela don’t appear as a product list, but as a tour through three rooms.

Industry
Online gallery for contemporary art, Düsseldorf
Services
  • Concept
  • Web design
  • Development
  • 3D tour
  • Performance
View live project (opens in a new tab)
Artemtate home page: the logo, below it the headline “An exhibition in three rooms.” and a button to enter the exhibition. On the right, the work “White wings on marble ground”.

01 / Starting point

Art as a catalogue.
A gallery to walk into.

The challenge

The previous site presented the art like a catalogue: a large header image, the works below it with dimensions and prices, and a filter by price range. The format, surface and impact of the works were lost, and with them exactly what you experience in front of a work in a gallery.

The solution

The result is an exhibition in three rooms. A scroll-driven 3D camera guides visitors through the hall, the faces and the series, with sequence, pauses and focal points. The works remain uncropped; edges, light and shadow reveal format and depth, on desktop just as on a smartphone.

Former home page at artemtate.com: a large, darkened painting in a cubist style, with the words “Online art gallery” and “Discover art in the finest quality” above it.
BeforeThe starting point was an online gallery with a large header image and the works below it with dimensions and prices.
Artemtate home page: the logo, below it the headline “An exhibition in three rooms.” and a button to enter the exhibition. On the right, the work “White wings on marble ground”.
AfterThe new home page: an exhibition in three rooms.

02 / Insights

From the entrance
to the individual work.

View into a bright, three-dimensionally rendered gallery room with three illuminated works on the walls, bottom left “Room 01 / 04 – The hall”.
Room 01: The hall
Passage between two walls, at the end of the room a single portrait lit from above.
On the tour
Work page “Primus Leo”: on the left the colourful lion portrait, on the right format, material, price, “Add to basket” and “View in a room”.
Work page
Artemtate home page on a smartphone with logo, headline and a button to enter the exhibition.
Work page “Primus Leo” on a smartphone with the lion portrait and details about the work.
On a smartphone

03 / Delivery

What was
actually built.

  • Curated tour: 11 works in three rooms
  • Scroll-driven 3D camera through the exhibition
  • A dedicated page for every work with format, material and price
  • “View in a room” with a sofa for scale
  • Collection with filters for available, on request and sold
  • Shopping basket and wish list
  • Enquiries for prices on request and private viewings
  • 3D tour on desktop, tablet and smartphone
  • Calm 2D version for less powerful devices and reduced motion
  • No external scripts and no tracking services

04 / Result

Space, time
and impact.

Artemtate now shows its art the way you experience it in a gallery: with space, time and impact. The journey leads from the first impression to the individual work and on to an enquiry or the shopping basket.

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